Real work, real impact.

Liz Xu

Staff Product Designer

10+ years of experience

Real work, real impact.

Liz Xu

Staff Product Designer

10+ years of experience

Experience

Staff Product Designer

Intuit Enterprise Suite, Data Extensibility

2025 – Present

Great Seattle Area - Remote

• Architected the Data Extensibility vision by collaborating with senior executives to define a multi-year product roadmap, transitioning the platform from a closed system to an open, scalable ecosystem.  

  • Engineered an AI-native setup experience utilizing Intuit Assist, which collapsed enterprise data foundation onboarding from months to days.  

  • Orchestrated the launch of "Custom Objects" (Beta), empowering enterprise customers to architect unique data structures directly within the Intuit platform.  

  • Scaled feature adoption by 37% for Dimensions through rigorous iterative validation and high-fidelity prototyping.  

  • Galvanized industry partnerships as the primary design advocate for my team at the Intuit Partner Council, validating market fit for core extensibility features.

Staff Product Designer

Intuit Enterprise Suite, Data Extensibility

2025 – Present

Great Seattle Area - Remote

• Architected the Data Extensibility vision by collaborating with senior executives to define a multi-year product roadmap, transitioning the platform from a closed system to an open, scalable ecosystem.  

  • Engineered an AI-native setup experience utilizing Intuit Assist, which collapsed enterprise data foundation onboarding from months to days.  

  • Orchestrated the launch of "Custom Objects" (Beta), empowering enterprise customers to architect unique data structures directly within the Intuit platform.  

  • Scaled feature adoption by 37% for Dimensions through rigorous iterative validation and high-fidelity prototyping.  

  • Galvanized industry partnerships as the primary design advocate for my team at the Intuit Partner Council, validating market fit for core extensibility features.

Staff Product Designer

Intuit Mailchimp, SMS

2022 – 2025

Great Seattle Area - Remote

• Led design strategy for Mailchimp SMS (0 - 1) and internationalization in 12 countries, driving $11M+ FY25 revenue.

  • Accelerated international growth by redesigning the SMS setup flow, resulting in a 30% increase in new-customer submission rates across global markets.  

  • Optimized the conversion increasing "Explore → Try" rates from 55% to 76%

  • Upskilled the design organization by mentoring mid-level designers, elevating the craft of execution across the SMS and data platform teams.  

  • Architected the long-term product vision for the underlying data platform, transforming Mailchimp into a unified, omni-channel marketing ecosystem. 

Staff Product Designer

Intuit Mailchimp, SMS

2022 – 2025

Great Seattle Area - Remote

• Led design strategy for Mailchimp SMS (0 - 1) and internationalization in 12 countries, driving $11M+ FY25 revenue.

  • Accelerated international growth by redesigning the SMS setup flow, resulting in a 30% increase in new-customer submission rates across global markets.  

  • Optimized the conversion increasing "Explore → Try" rates from 55% to 76%

  • Upskilled the design organization by mentoring mid-level designers, elevating the craft of execution across the SMS and data platform teams.  

  • Architected the long-term product vision for the underlying data platform, transforming Mailchimp into a unified, omni-channel marketing ecosystem. 

Senior UX Designer

Sleep Number

2020 – 2022

Great Seattle Area - Remote

• Boosted e-commerce conversion by 18% through a comprehensive redesign of the product configurator and narrative-driven product pages.  

  • Modernized site architecture by transforming top-level navigation into a scalable mega-menu system, improving findability for complex product categories.  

  • Collaborated closely with UX researchers to execute usability tests and analyze site metrics, transforming raw user data into actionable design opportunities and validated product decisions.  

  • Partnered with product and engineering teams to ensure the seamless technical delivery of complex web components, balancing aesthetic excellence with platform performance.  

Senior UX Designer

Sleep Number

2020 – 2022

Great Seattle Area - Remote

• Boosted e-commerce conversion by 18% through a comprehensive redesign of the product configurator and narrative-driven product pages.  

  • Modernized site architecture by transforming top-level navigation into a scalable mega-menu system, improving findability for complex product categories.  

  • Collaborated closely with UX researchers to execute usability tests and analyze site metrics, transforming raw user data into actionable design opportunities and validated product decisions.  

  • Partnered with product and engineering teams to ensure the seamless technical delivery of complex web components, balancing aesthetic excellence with platform performance.  

UX Designer II

Microsoft, Microsoft Web Framework

2019 – 2020

Redmond, WA

• Standardized the Microsoft Store UI by delivering MWF 2.0, a unified web component library used across Surface, Office, Windows, and Xbox properties.  

  • Optimized live-site performance by leveraging heatmaps and telemetry to iterate on core customer-facing components like the Buy Box and Hero units.  

  • Leveraged live-site telemetry, heatmaps, and A/B testing to iterate on component performance, successfully outperforming existing control versions in engagement and click-through rates.

  • Partnered with Engineering and Marketing stakeholders to translate complex business requirements into a scalable technical specification, reducing design-to-development handoff time.

UX Designer II

Microsoft, Microsoft Web Framework

2019 – 2020

Redmond, WA

• Standardized the Microsoft Store UI by delivering MWF 2.0, a unified web component library used across Surface, Office, Windows, and Xbox properties.  

  • Optimized live-site performance by leveraging heatmaps and telemetry to iterate on core customer-facing components like the Buy Box and Hero units.  

  • Leveraged live-site telemetry, heatmaps, and A/B testing to iterate on component performance, successfully outperforming existing control versions in engagement and click-through rates.

  • Partnered with Engineering and Marketing stakeholders to translate complex business requirements into a scalable technical specification, reducing design-to-development handoff time.

UX Designer

Samsung Electronics America, Global e-Commerce

2018-2019

Belleuve, WA

• Standardized global checkout experiences by designing optimized payment flows and "My Account" portals for Samsung’s European markets, ensuring cross-regional consistency.  

  • Influenced global design systems by onboarding new designers and conducting rigorous design reviews to maintain architectural integrity.  

  • Orchestrated stakeholder alignment by prioritizing complex business requirements alongside PMs and EU executives to deliver high-fidelity wireframes and technical specs. 

UX Designer

Samsung Electronics America, Global e-Commerce

2018-2019

Belleuve, WA

• Standardized global checkout experiences by designing optimized payment flows and "My Account" portals for Samsung’s European markets, ensuring cross-regional consistency.  

  • Influenced global design systems by onboarding new designers and conducting rigorous design reviews to maintain architectural integrity.  

  • Orchestrated stakeholder alignment by prioritizing complex business requirements alongside PMs and EU executives to deliver high-fidelity wireframes and technical specs. 

UI/UX Designer

Institute for Housing Studies (IHS) at DePaul University

2017

Chicago, IL

• Led the modernization of the institutional website design system, producing data visualizations and infographics for high-impact publications.

UI/UX Designer

Institute for Housing Studies (IHS) at DePaul University

2017

Chicago, IL

• Led the modernization of the institutional website design system, producing data visualizations and infographics for high-impact publications.

Product Designer

MEDIshare Network Tech

2015-2016

Shanghai, CN

• Architected the end-to-end patient insurance purchase experience and streamlined onboarding workflows for physician-facing mobile applications

Product Designer

MEDIshare Network Tech

2015-2016

Shanghai, CN

• Architected the end-to-end patient insurance purchase experience and streamlined onboarding workflows for physician-facing mobile applications