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Experiences

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Real work, real impact.

Liz Xu

Staff Product Designer

10+ years of experience

Experience

Staff Product Designer

Intuit Enterprise Suite, Data Extensibility

2025 – Present

Great Seattle Area - Remote

• Architected the Data Extensibility vision by collaborating with senior executives to define a multi-year product roadmap, transitioning the platform from a closed system to an open, scalable ecosystem.  

  • Engineered an AI-native setup experience utilizing Intuit Assist, which collapsed enterprise data foundation onboarding from months to days.  

  • Orchestrated the launch of "Custom Objects" (Beta), empowering enterprise customers to architect unique data structures directly within the Intuit platform.  

  • Scaled feature adoption by 37% for Dimensions through rigorous iterative validation and high-fidelity prototyping.  

  • Galvanized industry partnerships as the primary design advocate for my team at the Intuit Partner Council, validating market fit for core extensibility features.

Staff Product Designer

Intuit Mailchimp, SMS

2022 – 2025

Great Seattle Area - Remote

• Led design strategy for Mailchimp SMS (0 - 1) and internationalization in 12 countries, driving $11M+ FY25 revenue.

  • Accelerated international growth by redesigning the SMS setup flow, resulting in a 30% increase in new-customer submission rates across global markets.  

  • Optimized the conversion increasing "Explore → Try" rates from 55% to 76%

  • Upskilled the design organization by mentoring mid-level designers, elevating the craft of execution across the SMS and data platform teams.  

  • Architected the long-term product vision for the underlying data platform, transforming Mailchimp into a unified, omni-channel marketing ecosystem. 

Senior UX Designer

Sleep Number

2020 – 2022

Great Seattle Area - Remote

• Boosted e-commerce conversion by 18% through a comprehensive redesign of the product configurator and narrative-driven product pages.  

  • Modernized site architecture by transforming top-level navigation into a scalable mega-menu system, improving findability for complex product categories.  

  • Collaborated closely with UX researchers to execute usability tests and analyze site metrics, transforming raw user data into actionable design opportunities and validated product decisions.  

  • Partnered with product and engineering teams to ensure the seamless technical delivery of complex web components, balancing aesthetic excellence with platform performance.  

UX Designer II

Microsoft, Microsoft Web Framework

2019 – 2020

Redmond, WA

• Standardized the Microsoft Store UI by delivering MWF 2.0, a unified web component library used across Surface, Office, Windows, and Xbox properties.  

  • Optimized live-site performance by leveraging heatmaps and telemetry to iterate on core customer-facing components like the Buy Box and Hero units.  

  • Leveraged live-site telemetry, heatmaps, and A/B testing to iterate on component performance, successfully outperforming existing control versions in engagement and click-through rates.

  • Partnered with Engineering and Marketing stakeholders to translate complex business requirements into a scalable technical specification, reducing design-to-development handoff time.

UX Designer

Samsung Electronics America, Global e-Commerce

2018-2019

Belleuve, WA

• Standardized global checkout experiences by designing optimized payment flows and "My Account" portals for Samsung’s European markets, ensuring cross-regional consistency.  

  • Influenced global design systems by onboarding new designers and conducting rigorous design reviews to maintain architectural integrity.  

  • Orchestrated stakeholder alignment by prioritizing complex business requirements alongside PMs and EU executives to deliver high-fidelity wireframes and technical specs. 

UI/UX Designer

Institute for Housing Studies (IHS) at DePaul University

2017

Chicago, IL

• Led the modernization of the institutional website design system, producing data visualizations and infographics for high-impact publications.

Product Designer

MEDIshare Network Tech

2015-2016

Shanghai, CN

• Architected the end-to-end patient insurance purchase experience and streamlined onboarding workflows for physician-facing mobile applications